Shop update - Monday 17 February 10pm UK time

Northern Lights Collection

A collection straight from the Northern Lights featuring snow queens, celestial princesses, white wolves and snow bears from the starry skies. Available at 10pm UK time on Thursday 6 February

View collection (from 10pm)

Design your dream doll

Choose your favourite colours, fabrics, clothes and accessories to create a truly unique and special doll

More about custom orders

Spread your payments

Sometimes the doll of your dreams can be listed at a time when it would be helpful to spread the cost. To help during these times we can offer you a payment plan

More about payment plans

Velvet mushrooms

Cute little decorations to bring the magic of the forest into your home

Shop mushrooms

Testimonials

Tirion is the 3rd doll of my Seren dolls. She has very beautiful rainbow hair 💕 Her dress is made out of the unicorn fabric and it's so adorable. I love her so much!

Akiko

Caitrin is my 3rd Seren doll and she is just amazing! Each doll is made with so much care and love which reflects greatly in each doll. Couldn't recommend enough. Emma is so so lovely too which is also a bonus! :-)

Leanne

Emma is a great artist and lovely person! Mabli is beautiful and carefully made with great love and passion! You can see and feel it. I love everything about her! Highly recommended! xoxoxo

Kristina

Beautiful craftsmanship! My daughter is so happy to add your doll to her doll collections! She loves her!!

Ling-Yu Chang

Gorgeous doll! Stunning and exceptional work! Thanks so much!

Laura Olinger

Beautifully made doll. Very well packaged and fast delivery. Thank you so much i will definitely be back to buy more dolls xx

Amanda Pryor

I love Nia! She's gorgeous. Emma is a gem to buy from, she's wonderful

Ailsa Calla

Alys is my daughter's first Seren doll and she is beautiful! Since receiving her, I have ordered two more custom dolls. Emma is such a delight to work with and the artistry and craftsmanship it takes to makes these dolls is superb. I will definitely be adding more Seren dolls to my daughter's collection in the near future.

Irish

She is beautifully made with the finest details. Absolutely wonderful! Shipping was quick. Highly recommended and definitely will shop here again.

Queeniebear